Part IV Market Analysis
Start this section of your business plan by providing a main heading of “Market Analysis,” and then begin providing a market analysis overview along with any other relevant information that you feel may be important. In other words, in this section of your plan, you will want to provide specific information about the size of the market in dollar volume and the number of competitors. Include industry statistics on growth for the past five to ten years and where experts feel the industry is headed. Add in information about buying trends and certain buying patterns that have been prevalent during the past five years. And provide the reader with information about your target market and why they will be inclined to purchase your products and services.
1. Market Segmentation and Target Market Selection
2. Industry Statistics
3. Competitor Analysis