Digital transformation embraces different key technology drivers such as – Artificial Intelligence (AI), Block-chain, Cloud Computing, Data Science, IoT (Internet of Things), Robotic, Machine Learning, Cognitive Technology, Nanotechnology, etc., and this digital transformation strategy is changing the way organizations operate/behave. For example, the way we attract/motivate/retain staffs, the way we work as individual and team for performance, the way to serve our stakeholders (customers / suppliers / investors), the way we compete, cooperate, collaborate and have profound impacts to the way we manage and drive performance effectiveness in our organization today and future sustainably.
Focusing on how the selected organization adopted / adapted – one of the above digital and technology drivers – and changes the way the organization behave and operate for better performance. Each group will select ONE company (No Duplicate) – preferrable public-listed company – Chinese company OR Foreign company – operate in China and/or global markets. The report should be supported by at least 10 relevant research articles (Year 2015 and after). References – need to show in the last page of the PPT – this page does not count on page limit.
Format of case analysis: (Suggestion)
Background of the organization (“the Organization”) and identify and discuss the reasons (why) and the strategic objectives the organization to embrace digital transformation with the selected “Technology driver” of changes.
Explain and discuss focusing on digital transformation what and how “technology drivers” which have been embraced (adopted and adapted), and the key changes in the organization behavior (before and after)
Identity, explain and analyze the current outcomes – including those went well and what went negatively in relation to change of organizational behavior
Provide and justify with recommendations in short, medium, and long-term actions (S.M.A.R.T) plan to manage the impacts/challenges/concerns, to drive and digital transform the “Organization” to perform sustainably today and in the future
5000-5500 words (maximum) double-spaced, Times New Roman, font 12, with citations and references on last page.