Define what a corporate level strategy is.
List and define the various three tests that business diversification strategies must pass in order to have a chance at building value for their shareholders?
The industry attractiveness, cost of entry test, better -off test.
List and define the various diversification strategies.
Corporate venturing, related businesses, unrelated businesses, strategic fit, specialized resources and capabilities, resource fit, internal capital market, cash hog, cash cow, spin-off and corporate restructuring.
APA Format John E. Gamble, Margaret A Peteraf and Arthur A Thompson