2000 words (10% +/- | Minimum word count 1,850, maximum 2,200 words)
Table of Contents + text in tables and diagrams + Reference List ARE NOT included in the word count
An Executive Summary is NOT required.
Submission MUST be in Word format – pdf submissions will not be marked.
Task | You are required to undertake an analysis of the strategic options available to the organisation and make a recommendation as to which strategic initiative the organisation should pursue.
Apply your knowledge of theory and concepts covered in the relevant course Modules undertake an analysis of the organisation’s strategic content, particularly its current business-level strategy, strategic options and preferred strategic initiative, evaluation of the strategic initiative. In conclusion, provide a concise overview and justification of the best future strategy options available to the organisation.
CORE TEXT The assignment draws on core information from the course Modules and Part 2 in this text which is available in the RMIT library | Whittington, R., Angwin, D., Regner, P., Johnson, G., Scholes, K. and Koleva, P., 2020. Exploring strategy, text and cases. Pearson Education.Links to an external site.
CASE STUDY ORGANISATIONEu Yan Sang is the case study organisation that forms the basis of Assignments 1,2 and 3.
Refer to the Data Pack Download Data Packfor contextual information on the organisation and its industry.
You are required to undertake additional strategy research from a range of relevant scholarly and professional sources (e.g. journal articles, professional publications relating to the topics and industry).
Assessment Criteria
To fulfil the assessment criteria, your report you should demonstrate you have completed each of these criteria at the required academic standard of final year undergraduate study. See the Rubric criteria below for specific expectations for each grade band.
Criteria 1Critically analyse the company’s current business-level competitive strategy using either Porter’s Competitive Generic Strategy framework OR Miles and Snow Strategy typologies to determine how the company achieves competitive advantage. Based on your analysis make a recommendation for a future competitive strategy the company should pursue at the business-level. Justify your recommendation with scholarly and business insights
To help your analysis use this worksheet: Business-level Competitive Strategy 2460 worksheet Download Business-level Competitive Strategy 2460 worksheet+ Module resources + Chapter 7 in Whittington et al. 2020
Criteria 2Propose ONE new strategic initiative for the organisation to implement in a short-term time-horizonLinks to an external site. that focuses on immediate outcomes in the near future. This initiative must address the organisation’s immediate business needs and challenges arising from the SWOT analysis. Explain in detail the features of the strategic initiative and justify why it is strategic. Apply your analysis using the Ansoff Growth Matrix to identify potential growth opportunities. Justify your analysis with scholarly and business insights.
To help your analysis use this worksheet: A2 Strategic Initiative Ansoff Growth Matrix worksheet Download Strategic Initiative Ansoff Growth Matrix worksheet+ Module resources + Chapter 8 in Whittington et al. 2020
Criteria 3Utilising the SAFE evaluation criteria in Whittington (2020, Table 12.1) evaluate your new strategic initiative. Provide examples for each of SAFE criteria that are substantiated with scholarly and business insights and citations. When evaluating your proposed initiative consider the overall strategic position of the organisation.
see A2 Strategic Initiative Evaluation SAFE worksheet Download Strategic Initiative Evaluation SAFE worksheet+ Module resources + Whittington et al. 2020. Ch. 12: Section 12.3Links to an external site. onward
Criteria 4Future Directions: International strategy. Assess the future international strategy for the case-study organisation. Apply the International Strategies Framework (in Whittington et al., 2020, Ch.9, Figure 9.4, pg.281) to analyse and recommend what future direction to take. Discuss the advantages and disadvantages of global integration versus local responsiveness that the organisation will need to consider to be able to continue to succeed internationally. Substantiate your analysis with scholarly and business insights.
see A2 Future Directions International Strategy worksheet Download Future Directions International Strategy worksheet+ Module resources + Whittington et al. 2020, Ch.9, Sections 9.4, Links to an external site.
Criteria 5Overall Presentation + Application of Scholarly Requirements | The overall presentation in a professional business report format Links to an external site.including an Introduction, quality of presentation; standard of academic writingLinks to an external site.. standard of scholarly and business insights; quality and application of referencing
Referencing: Minimum requirements of 10 scholarly, professional and industry sources applied in the RMIT Harvard or Harvard style.
This A2 Presentation guideline Download A2 Presentation guideline has specific requirements.
ill provide all the information needed.