2. In this discussion, you will introduce yourself to your peers and discuss marketing campaigns. First, introduce yourself to your classmates. Then discuss a marketing campaign that stands out to you as a consumer. What do you like most about your chosen campaign? What do you find to be successful about the campaign? When responding to your peers, discuss whether you have heard of their chosen campaign and add what you like or dislike about the marketing aspect of their chosen campaign. To complete this assignment, review the Discussion Rubric. 3.In this assignment, you will reflect on effective branding techniques. After reading The Brand Gap PDF, respond to the following questions: According to the presentation, what is a brand? What company stands out to you as being successful with its brand? Why? What has the company done to successfully establish its brand? What has the company done to build relationships with its customers? What effect has this had on the company’s brand? When responding to your peers, think about the idea that a customer’s view of a brand can be different from the company’s view of its own brand. How can a company align its vision with the customer’s vision? To complete this assignment, review the Discussion Rubric. 4. Review the following scenario and determine how you would rule in this case if you were the arbitrator (decision maker). Explain the reasoning for your decision and tell the group if you think this is a relatively minor issue or a major issue. Officer Clark Fischer was ordered by his police sergeant to remove an earring (ear stud) from his left ear while on duty. The police chief upheld the sergeant’s order. Officer Fischer complied with the order but grieved the issue with the local union. Officer Fischer alleged there was no written prohibition to the wearing of earrings by police officers in either the union contract (collective bargaining agreement) or in the rules by which the force operates. He pointed out, in fact, that the chief himself wore an earring in his off-duty hours. Anticipating a “safety” argument, Fischer pointed out that officers wear clips, glasses, pins, name tags, and any number of items that present the same kinds of risk or more severe risks. The officer also argued that wearing an earring on duty gave him an advantage in his job when dealing with disenfranchised youth naturally hostile to a traditional police officer. The city, in defending the “no earring” rule, argued that it was a safety issue because in a struggle the earring could pierce the officer’s skull, and the city believed an earring would generate more negative than positive reactions from most of the people the officer encountered. To complete this assignment, review the Discussion Rubric. 5. One of the stated objectives of the National Labor Relations Act is to provide a framework where workers can, if they so choose, organize to collectively bargain with their employer over wages, hours, terms, and conditions of employment. Wal-Mart, as the largest retailer in the United States, has been criticized for its approach to unions. A reading in this module highlights Wal-Mart. After reading the article, do you see any ethical issues raised by Wal-Mart’s approach? Please explain. Does Wal-Mart (or does any employer, for that matter) have any ethical obligation to its employees and/or society when confronted with a union-organizing effort? Why or why not? To complete this assignment, review the Discussion Rubric.