You will only need to write the introduction along with two body paragraphs. The attached file is an outline of the Introduction. Please make this introduction half a paged in length and cover the topics I outline within it. I also provided the references I used for the introduction.
For the Body Paragraphs:
1st body paragraph should talk about how Gymshark has used social media as a form of business communication and the positive impact social media has had on the growth of Gymshark company and brand.
o Gymshark’s Influencer Strategy
2nd body paragraph is going to talk about how Adidas has used social media as form of business communication and the impact Kanye West had on the sales and image of the company when he went on his anti-sematic rants. Talk about how they used social media to recover from this and the negative impact that relationship had on the company during that short time frame.
Negative Brand Impacts:
o Adidas and Kanye West