ESSAY 1 1. Complete following exercises in chapter 1 below on your own. (EXERCISES BELOW DO NOT HAVE TO BE SUBMITTED)
a) ARE YOU READY? How Do You Define Success? Page 9
b) WHAT CAN YOU DO? How Can You Put Your Strengths to Work? Page 12
c) WHAT CAN YOU DO? Recognizing Problems. Page 13
d) WHAT CAN YOU DO? Social Entrepreneurship. Page 19
e) WHAT CAN YOU DO? A Personal Vision Statement. Page 24
f) WORK IT OUT. Exploring What Success Means to You. Page 29
2. Based on the outcomes of the exercises (a-f), pick a business you would like to open and answer the following questions in ESSAY FORMAT and submit your work.
A) What type of business would you like to start?
B) Why are you interested in this business?
C) What personal characteristics give you the confidence you are a good fit for this business?
D) What current business is it similar to? Provide detail examples.
E) In comparison to the “similar business” from question “D”, how is your business different? What is your Unique Selling Proposition.
F) What would your MAIN ITEM, or your TOP SELLING PRODUCT OR SERVICE be? Give a detailed example.
G) What are the current trends in your proposed business? Do you also see any new trends in the industry?
H) What was the total revenue in this industry for 2022.
I) What are some of the downsides of the business.
3. FORMAT
Each essay must be 3 to 5 full pages (any work less than 3 pages will not be graded/5 pages max)
Essay must be typed (handwritten essays will not be accepted)
Font: Times Roman preferred
1/4-inch margins right/left/center.
Title of paper centered 1/4 inch from top on first page only.
Your full name below title
All work must be your own. Citations must be included on page separate from the essay. (Example: If you have 3 full pages, then the citations will be on page 4.)
4. SUBMISSION
Upload word document in Canvas. If you have issues, you can email directly to instructor.
5. TECHNICAL DIFFICULTIES AND RESOURCE ISSUES
If you have difficulty with access to Microsoft Word, or are having technological issues, please contact me immediately and we will try to resolve this issue together.