15 pages of narrative, excluding the cover page and references. Papers must be in APA style 7th edition, with one-inch margins and 12-point font.
The capital structure of the firm by looking at the debt to assets ratio and the debt-to-equity ratio.
The profitability of the firm by looking at asset turnover, return on assets and any other profitability ratio that provides useful information.
The cash flows of the firm through an analysis of the Statement of Cash Flows.
The performance of the stock over the past five years must be analyzed, especially in terms of growth in stock price, dividend payout and dividend yield.
The performance of the firm must be compared to itself over the past five years, and to their main competitor.
The analysis should be between 3-4 pages, and any charts or graphs that enhance the presentation should be utilized.